Welcome to the digital heart of rugby in America. We're not just building a league; we're crafting a media-first, fan-driven phenomenon where the electric energy of Las Vegas meets the raw power of rugby.
Explore Our Teams & StoriesAmerican Pro Rugby (APR) is reimagining how fans connect with the sport. Forget traditional models that start with players and struggle for an audience; we're focused on compelling storylines, immersive digital content, and building a passionate, loyal community that defines the future of rugby in the United States.
Our league is built around the iconic energy of Las Vegas as the global superstar. This city isn't just a backdrop; it's a character, infusing every moment with the excitement, drama, and unique culture of Sin City. We believe in growing the game from the ground up, cultivating a massive fanbase through engaging narratives and strong brands before ever stepping onto a physical pitch.
We prioritize compelling storylines, rivalries, and character development over traditional match reports. Every team, every season, every moment is a chapter in a grand saga.
Our league is intrinsically linked to the global appeal and entertainment capital of Las Vegas. The city's energy, glamour, and unique identity are central to our brand.
From exclusive apparel drops and digital products to interactive quizzes and simulated seasons, we build a robust revenue stream directly from our engaged fanbase.
In a stunning virtual display, the Vegas Kings asserted their dominance over the Lions in the APR simulated season's first match...
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The Las Vegas Blackjacks Rugby Club unveils their exclusive '30-Day Vegas Rugby Workout Plan' for aspiring athletes...
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Explore the rich history and grassroots origins of Downtown Rugby, the heart and soul of the Vegas rugby scene...
Read More →Each team in the APR league embodies a unique spirit of Las Vegas, with fierce rivalries and captivating backstories. Choose your allegiance!
American Pro Rugby isn't just about digital entertainment; it's the engine driving the sustainable growth of rugby from the ground up in the USA. Our digital success directly fuels a comprehensive grassroots development plan, ensuring a bright future for the sport.
Every interaction with APR – from following our team storylines and buying merchandise to engaging with our content – directly contributes to our mission. A significant portion of our revenue is dedicated to funding real-world rugby initiatives, starting in Las Vegas.
We're committed to establishing after-school rugby programs in Clark County schools, offering co-ed tag rugby and skill development clinics. Our goal is to introduce the game to every child, foster a love for rugby, and provide clear pathways for success, both on and off the pitch.
Inspired by proven development models, our long-term vision includes a structured player pathway:
This systematic approach ensures every participant has a positive, lifelong experience with rugby — creating a sustainable ecosystem for growth in America.
Our commitment to growing rugby in the USA is supported by unique revenue streams that leverage our global connections and the unparalleled appeal of Las Vegas.
Through our network, APR offers exclusive elite rugby coaching clinics for aspiring players and dedicated coaches, led by world-class mentors.
These premium experiences elevate skills and generate vital revenue that is reinvested into our grassroots initiatives.
Discover Elite CampsFor major rugby events in Las Vegas, APR offers **Vegas VIP** services — nightclub access, show tickets, and bespoke event experiences.
A portion of every VIP package supports local rugby development. Fans win — and so does the future of American rugby.
Book Your Vegas VIP ExperienceBe part of the American Pro Rugby movement. Get exclusive updates, early access to merch drops, and a front-row seat to the future of rugby in the USA.
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